Burlington English Privacy Policy

Last Updated: February 16, 2020

Burlington English is an online digital solution for language learning. Burlington English takes the privacy of its customers seriously. We are committed to safeguarding your privacy while providing a personalized and valuable service.

1. Overview

This (“Privacy Policy”) statement explains the Personal Information processing practices of Burlington English, including on any website that we control and that links to this Privacy Policy (the “Website(s)”). If you have any requests concerning your Personal Information or any questions about these practices, please contact us as provided in Section 6 below. We encourage you to periodically review this statement as it may change at any time at our sole discretion.

The Website may contain links to third party sites, which are not subject to this Privacy Policy. Burlington English does not endorse and is not responsible for the privacy practices or content on these sites. We recommend that you read the privacy policy of any such sites that you visit.

In the event that you provide us with Personal Information for the purposes of free registration and you later make a purchase, whether directly from us or through one of our e-commerce partners, your privacy rights will be protected according to our stated policies and the stated privacy policies of these partners, which will be posted and available for your review at the time of purchase.

 2. Information Collected

We collect information that is reasonably capable of being associated with you (your “Personal Information”) through:

  • The use of inquiry and registration forms.
  • The purchase process when you buy any of our products or services.
  • The provision of your details to us either online or offline.
  • The use of Burlington English products and/or systems.

The elements of your Personal Information that we collect may include:

  • Name
  • Job title
  • Company name
  • Home, shipping and billing addresses, phone and fax number
  • Mobile telephone number
  • Email address
  • IP address and browser information
  • Payment details such as credit card information
  • Market research Personal Information such as customer usage patterns
  • Audio recordings generated through the customer’s use of Burlington English products and/or systems

3. Use and Disclosure of Personal Information

We use your Personal Information for purposes which may include:

  • Providing our customers with a personalized service.
  • Processing orders, registrations and inquiries.
  • Conducting market research surveys.
  • Measuring interest in and improving our website, products and services.
  • Providing you with information about the products and services we offer. You may stop the delivery of marketing materials by following the instructions accompanying a particular communication or by contacting us.
  • Resolving disputes, collecting fees, and troubleshooting problems.

We use the information you provide when placing an order to complete that order. We do not share this information with outside parties except (1) To the extent necessary to complete that order, or to provide services where the outside party is acting on our behalf and has no independent right to use the information we provide (e.g., third party shipping, business analytics, or customer support), or (2) To successors in title to our business or as otherwise is necessary in connection with a sale of all or substantially all of the assets of Burlington English or the merger of Burlington English into another entity or any consolidation, share exchange, combination, reorganization, bankruptcy, liquidation or like transaction in which Burlington English is not the survivor, or (3) In accordance with legal and regulatory requirements, or (4) As necessary, at our sole discretion, to protect the perceived rights, safety and property of Burlington English, users of our Websites, and the public.

The audio recordings generated by your use of the Burlington English products and/or systems will solely be used by Burlington English for the purpose of product development and enhancement.

Other than as set out above, you will be notified when Personal Information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.

We also use information in aggregate form (so that no individual user is identified):

  • For marketing analytics
  • To aid strategic development
  • To audit usage of the Website

 4. Use of Cookies and Other Tracking Devices

We might use cookies to help personalize your use of our Website. A cookie is a small piece of information which is sent to your computer’s hard drive by the web server so that the Website can remember who you are. This information may include information relating to your use of our Website, information about your computer such as the computer’s IP address and browser type, demographic information and, if you arrived at our Website via a link from a third party site, the URL of the linking page. If you are a registered user, this may include your name and email address for verification purposes.

We use information from cookies for purposes which may include:

  • Identifying returning users and registrants.
  • Enabling you to move more easily around our Website.
  • Tracking your use of our Website to better develop our Websites in accordance with your requirements.
  • Building up a demographic profile.

You may choose to set your web browser to not accept cookies. Further information on how to prevent cookies from being stored on your computer can be found on http://www.allaboutcookies.org under the ‘manage cookies’ section. Alternatively, go to the help menu within your Internet browser.

From time to time, we may permit third party companies to set cookies on our Website for purposes which may include market research, revenue tracking or to improve functionality of the Website. For example, our Website may use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Websites and how we can improve them. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your Personal Information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Website, to prepare reports on its activities and share them with other Google services. To more fully understand how Google may use the data it collects on the Website, please review “How Google uses data when you use our partners’ sites or apps,” (located here).

Some of the areas of our Website may contain electronic images known as web beacons (sometimes known as clear gifs) that allow Burlington English, and its third party providers or affiliates, to count and track users who have visited certain portions of our Website.

 5. Security Policy

Burlington English has set appropriate measures in place to help ensure that your Personal Information is protected against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss. Although we take commercially reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that our security systems could be breached.

 6. Contact Us / Request  Access to Data

You may request a copy or send a correction of the Personal Information we hold about you by contacting us as follows:

If you are in the USA:

Burlington English Inc.
4800 N. Federal Hwy., Suite E207
Boca Raton, FL 33431
+1 (561) 672-7286

If you are outside the USA:

Burlington Education Ltd.
15 Costa Paparigopoulou Street
Limassol, Cyprus
+357 (25) 740124

We may charge the allowable fee under applicable law for provision of this information.

 7. California Rights

The California Consumer Privacy Act (“CCPA”) provides consumers with specific rights regarding their Personal Information. If you are a California resident, you have the right to request that businesses subject to the CCPA (which may include some of our e-commerce partners with whom you have a relationship) disclose certain information to you about their collection and use of your Personal Information over the past 12 months. In addition, you have the right to ask such businesses to delete Personal Information collected from you, subject to certain exceptions. If the business sells Personal Information, you have a right to opt-out of that sale. Finally, a business cannot discriminate against you for exercising a CCPA right.

When offering services to its e-commerce partners, Burlington English acts as a “service provider” under the CCPA and our receipt and collection of any consumer Personal Information is completed on behalf of our e-commerce partners in order for us to provide services to them. Please direct any requests for access or deletion of your Personal Information under the CCPA to the entity with whom you have a direct relationship, as applicable.

Where we act as a business, you may exercise your CCPA rights, by contacting us as is provided in Section 6 above. You may also have an authorized agent make a CCPA request on your behalf. If you make a request, we will need to collect information to verify your identity.

Consistent with California law, if you choose to exercise your applicable CCPA rights, we will not charge you different prices or provide you with a different quality of services. If we ever offer a financial incentive or product enhancement that is contingent upon you providing your Personal Information, we will not do so unless the benefits to you are reasonably related to the value of the Personal Information that you provide to us.

8. Do Not Track

Certain state laws require us to indicate whether we honor “Do Not Track” settings in your browser. Burlington English adheres to the standards set out in this Privacy Policy and does not monitor or follow any Do Not Track browser requests.

9. Children Under 13

This Website is not intended for use by persons under thirteen (13) years of age. We do not intentionally collect any information on children under 13 years of age. We will undertake to delete any details of such users where a parent or guardian has notified us that any such details have been obtained.

 10. Changes to this Policy

From time to time, we may make changes to this Privacy Policy to reflect any changes to our privacy practices in accordance with changes in legislation, best practices or Website enhancements. We will notify you about material changes to this Privacy Policy by sending a notice to the email address you provided to us or by placing a prominent notice on our Website.